TML partners with leading B2B marketing consultancy Anderson Baillie, to launch BASF’s IT Services division into the European Process Industry.

Translation Management were approached to help with the execution of BASF’s European marketing plan. The strategic messaging was driven by Anderson Baillie and the BASF UK marketing team, which was then to be rolled out across Europe.

Translation Management was awarded the business because of the breadth of their capability, from understanding the strategic essence of the campaign messaging as well their full appreciation of the various linguistic requirements, to their timely campaign management and execution.

The work included various telephone conferences with the translation team, Anderson Baillie and BASF IT Services’ European marketing team to understand the key compelling campaign propositions.

Both off and on-line mediums were utilised throughout the campaign, with Translation Management conducting the translation requirements for all of the corporate campaign brochureware, sales toolkits - including PowerPoint presentations and online web pages.

Emma Brown, Account Manager at Anderson Baillie Marketing commented “We are really pleased with the progress of the European roll-out. BASF IT Services’ have made some fantastic headway into the European process sector and are able to take language-tailored campaign collateral with them at every stage. Translation Management have assisted us greatly and their team have provided first rate work throughout”.

Further Information
Company Profile
 

Anderson Baillie

Anderson Baillie is one of the UK’s foremost authorities in the delivery of business-to-business marketing working in IT and other complex markets.

Currently ranked in the top ten UK business-to-business marketing agencies, Anderson Baillie’s key approach combines the strategic goals of the business whilst working harmoniously alongside all other forms of communications. This methodology ensures that the strategic assets that will determine the success of the business are embedded into the project plan and performance measures are applied accordingly.

www.andersonbaillie.com

BASF

BASF IT Services, part of the BASF Group, operates one of the world’s largest networks and around 1,000 servers for some 50,000 users in more than 250 locations in Europe.

Their key strengths lie in the provision of successful IT solutions for the Process Industry, managed infrastructure services and business process outsourcing, based on years of experience in providing solutions to the world’s leading chemical company, BASF.